Maruti adopted the norm of wearing a uniform of the same color and quality of the fabric for all its employees thus giving an identity. Maruti created history by going into production in a record 13 months. They have tried to redefine the small car market as it has been understood in India. Setting up integrated manufacturing facilities may require higher capital investments than establishing assembly facilities for semi knocked down kits or complete knocked down kits. The first phase started when Maruti rolled out its first car in December

WordPress Embed Customize Embed. M had ruled the passenger car market as the only car in the entry-level segment in the Indian automobile industry and was now facing the danger of cannibalization from one of its own family members, Alto. True Value — Initiative to capture used car market Another significant development is MUL’s entry into the used car market in , allowing customers to bring their vehicle to a ‘Maruti True Value’ outlet and exchange it for a new car, by paying the difference. Maruti also made strides in applying IT to manufacturing. While researching they found that rural people had strange notions about a car – that the EMI equated monthly instalments would range between Rs 4, and Rs 5, Maintenance market has a huge market potential. Currently, the company’s passenger cars and multi-utility vehicles have a per cent market share.

Maruti Udyog Limited – The Pricing Dilemma

Although the Mini segment is expected to sustain volumes, it is likely to continue losing market share; growth in the medium term is expected to be led largely by the Compact and Mid-range segments. Suzuki was preferred for the joint venture because of its track record in manufacturing oimited selling small cars all over the world. We will find out! Production concepts, processes and the associated technologies have changed dramatically since the first cars were built.


Work on this began inwhen a MUL team, wondering about new revenue streams, traveled across the world. Another way of handling such a conflict is to form a neutral committee which is responsible for judging the problems faced by the organization and making ways to resolve those problems, and produce a monthly report to the board of directors. Some of these new technologies involve parts that can be bolted on to an existing vehicle with relatively few implications for the rest of the vehicle.

Learn how your comment data is processed. Enter the email address you signed up with and we’ll email you a reset link. The two-wheeler unit stuy have a capacity ofunits a year.

Since the s, it has become clear that further productivity gains to retain competitiveness can be possible only by outsourcing casw securing greater flexibility. Maruti has brought all car insurance needs under one roof.

Maruti is offering Rs. Quoting from the report that appeared in The Economic Times, 4th April- The Indian car giant Maruti Udyog Limited has finalized its two mega investment plans — a new car plant mxruti an engine and transmission manufacturing plant.

maruti udyog limited case study ppt

Click here to sign up. They have even changed their showroom layout so that customer has to walk minimum in the showroom and there are norms for service times and delivery of vehicles. This has been found to be a major driver in converting a Maruti car sale in certain udyogg. Definition of Peace Peace is a state of harmony characterized by the lack of violent conflict.

However, the growth rates are likely to vary across segments.

Maruti Udyog Limited – The Pricing Dilemma|Marketing|Case Study|Case Studies

HMIL presently markets over 25 variants of passenger cars in six segments. A variant with LPG is receiving a very good response from customers who look for low cost of running. It has a car priced at Rs. Alto was launched keeping in mind that it will take over Maruti market in future. Wagon-R was perceived as dull boxy car when it was launched.


From identifying the most suitable car coverage to virtually hassle-free claim assistance it’s your dealer who takes care of everything. After their fall in market share they redesigned their strategies and through their parent company Suzuki they learned a lot. Some 70 years ago, car assembly was primarily manual work.

Additionally, a dominant trend in the Indian passenger car segment is the increasing fragmentation of the market into sub- segments, reflecting the increasing sophistication of the Indian consumer.

In recent years, Indian car manufacturers have had to undertake major technological upgradations to conform to the international emission norms codified as the Euro I and Euro II norms and the absorption of multipoint fuel injection technology.

Technology for car manufacturing is fairly standardized and MUL sources it from Suzuki, its Japanese parent company.

Case Study on Competitive Advantage of Maruti Udyog Ltd.

The plant with a capacity to produce one lakh diesel engines would be operational in Maruti has build up a strong network of showrooms across the nation. Rivalry within the Market strength of consumers: This apart, competition is likely to intensify in the SUV segment limite India following the launch of new models at competitive prices. Hybrid cars could run on both petrol and gaseous fuels.

maruti udyog limited case study ppt

Maruti is looking forward to bring about a perception change about the company and its cars.